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3 Tips for Choosing the Right Paint Color for Your Commercial Building's Exterior

When it's time to paint the exterior of your commercial building, choosing the right paint color is an important decision. Not only do you want to ensure that you choose the right paint color for you and your employees, it’s also important to choose colors that benefit your business. Check out these tips to consider when it’s time to repaint your commercial building.

commercial building newly painted by professional exterior painters

1. Appeal to Your Target Audience

When you're repainting the exterior of your commercial building, it's beneficial to choose a color or color scheme that appeals to your primary customers and target demographic. People find different colors more appealing based on their age. While younger generations are attracted to bolder colors, older generations find muted and neutral colors more appealing.

2. Make Signage Pop

Whether it's your logo or a special event sign, a lighter color exterior paint will help a sign become more noticeable. Super bright or darker colors can distract people who are driving by your commercial property, and your signs will go unnoticed. Ensuring your customers can easily find your commercial building is essential.

3. Benefit From Color Association

People associate colors with different emotions and feelings, such as red can invoke feelings of strength and power and can encourage people to make quick decisions. It's beneficial to choose the exterior color of your commercial building to influence the people who are visiting, such as clients and tenants. For example, light blue is seen as calming so if your commercial building caters to medical professionals, you might consider a light blue.

At Major Painting Company, we strive to help you with all of your company's painting needs. For more commercial exterior painting tips, or to hire a professional for your commercial painting project, contact us today!

 

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